The Mobile Web refers to browser-based web services such as the World Wide Web, WAP using a mobile device such as a cell phone, PDA, or other portable gadget connected to Internet. The total number of mobile web users grow up very fast in 2009.

However, Mobile Web access today still suffers from usability problems. This is partly due to the incompatibility of the format of much of the information available on the Internet with mobile devices and partly due to the small physical size of the screens of mobile devices.

Most of the current websites are optimized for IE 6+ and fire fox 1.5 + desktop browsers, when such websites are accessed from mobile phones it does not display information properly. Our mobile website developers are having expertise for coding for various mobile browsers and they arrange content to fit in most mobile browsers.

WAP Friendly Mobile Websites
Over 80% of adults and 60% of teens in the UK own mobile phones, and at least 28% of these users have browsed the Internet from their phones. However, a disproportionately low number of consumer-focused websites actually work on WAP enabled handsets.

In order for a site to work on a wireless handset, it must adhere to most website accessibility design guidelines, as set out by the W3C. Mobile handsets use WAP technology to browse the Internet. Because of limited screen size, many WAP browsers strip out CSS, and show text in a method similar to how a search engine spider renders a site.

Principles of Mobile Web Design

	Websites using tables for layout will not render well on mobile handsets. The site must use CSS for layout
	The site must be coded using either XHTML or XML
	Character encoding should be UTF-8
	Bear in mind different screen sizes of mobile users. The largest screen size available is probably 640 x 480, whereas
	the average is closer to 120 pixels
	The most important information of your site must be right at the top of the page as it can be very time-consuming
	for browsers to read through
	Text entry can be quite difficult. Users prefer to select values from a list of choices, such as radio buttons or lists
	Images should be jpeg or gif
	Always provide a 'back' button or link, since many phones don't include a back button
	The maximum total page size recommended is 20 kilobytes
	Remember that your users are paying a lot of money to access your site, so make sure it is definitely worth their money!

Optimising a mobile website(brochure if present)
Guide to mobile SEO(link To Mobile SEO in Internet Marketing menu)

Is Your Website WAP Friendly?
A number of online resources provide mobile phone simulations, which enable you to view your website as it appears on standard mobile phone screens. Some of them are listed below:

	Google Moile Proxy
	Palm OS Emulator - Download
	Windows 2003 based Pocket PC Emulator - Download
	Windows 2003 SE Smartphone Emulator - Download

We also do analysis of the existing website and identify the most important content for mobile browser compatibility.

If your website does not render correctly for mobile phone browsers, you should seriously consider modifying your site to attract the growing population of mobile web savvy users that search, browse, book and buy services and products from their mobile phones. Shah Net Mobile Search Marketing(link) can help you design and code a WAP friendly website.